A while back we talked about the importance of diversifying your online presence. Putting your eggs in one basket by focusing only on one platform is rarely a good solution. However, just like with anything else in life, when it comes to building an online presence, you need to walk before you run. This means finding your voice and building a solid foundation on one platform before diversifying.
Once you’ve done this, you’re ready to add another platform, then another and before you know it, you’re on ten different platforms and things are getting out of hand…
But it doesn’t have to be crazy. The truth is that you can manage multiple different platforms without being (too) overwhelmed, if you only put the right mechanisms in place. Here’s how.
Create a consistent cadence
You may have heard that the key to growth on any platform is consistency. Similarly, the key to seamlessly managing multiple platforms is being consistent on all of them. This can get very overwhelming very fast.
To overcome this, you may want to create a structure that allows you to manage all platforms with minimal effort. For example, you don’t need to post everywhere every day. Some platforms - like newsletters and podcasts - can be updated on a weekly or biweekly cadence, while others will require posting several days a week.
Based on the frequency each platform required, you can come up with a schedule that allows you to keep your various platforms updated regularly without it taking a disproportionate amount of time and energy (e.g. posting on Twitter on Monday, Wednesday and Thursday, and TikTok on Tuesday and Friday).
You created a content calendar with a specific cadence for each platform but now you’re out of ideas. What could you possibly post?! Well, the good thing about being multi-platform is that your audience will rarely overlap. The people who follow you on LinkedIn will likely not be the same people who follow you on Twitter. This means that unless you are reusing the same content across multiple channels, you are missing out on eyeballs.
While content formats do tend to differ across channels, you can still repurpose the same content. For example, an article can become a Twitter thread. A singular tweet can be expanded into a TikTok video. You get the gist. This way, your ideas can reach a maximum number of people on their preferred platform.
That’s it. If you implement these two techniques, you should be off to the races. And if you ever find yourself running out of ideas, we’ve got you covered.